Product-Led Growth
Build virality into your product. Referral loops, share features, and network effects beat paid ads.
Content as Acquisition
Write about the problems your customers face. SEO compounds over time and is basically free.
Community Building
Start a community around your niche before you need it. Slack, Discord, or Circle work great.
Partnership Hacking
Find complementary products with your audience. Cross-promote. Everyone wins.
Measure What Matters
Focus on CAC, LTV, and retention. Vanity metrics like downloads are meaningless without engagement.